Successful commercial property marketing requires a different approach to residential property marketing. It needs to highlight the unique needs and considerations of businesses seeking office, retail, or industrial space and abide by all market regulations. This blog delves into the essential elements of a successful commercial property marketing strategy, focusing on digital and traditional marketing techniques.
Before we explore the different techniques that businesses can use, it is essential to understand both your ideal clients’ needs as well as the unique selling points of your offering. Utilising both of these will enable you to create an effective marketing strategy that explains how you can help and why people should choose you.
Whilst many businesses are opting for a purely digital marketing approach, those in the commercial property industry are still benefiting from a multifaceted approach. Let’s explore the Digital and Traditional marketing techniques that businesses can use as well as tips on how to market a commercial property.
Digital Marketing Strategies for Commercial Property
Digital marketing strategies are data-driven, targeted, trackable and editable. This makes them an attractive option for businesses looking to test out the world of marketing.
In the commercial property industry, the following digital marketing strategies are commonly used:
– Websites
A digital storefront for prospects to access any time of the day or night, allowing prospects to see what your property or scheme has to offer.
– Email Marketing
Communications that land directly in the inbox of the people you want to talk to.
– Virtual Tours
3D scans of buildings that allow prospects to have a virtual walkthrough of your property without leaving the comfort of their home.
– Social Media
Generate interest and buzz around your properties with engaging content that reaches new audiences.
Traditional Marketing Strategies for Commercial Property
So-called traditional marketing strategies focus on promoting products and services through non-digital channels. These include print marketing, broadcast marketing, outdoor advertising, event marketing and direct mail. Traditional marketing techniques have been around for decades and still have a place in today’s technology-focused society.
In the commercial property industry, the following traditional marketing strategies are commonly used:
– Brochures
Branded collateral that prospects can get their hands on. Print is still an effective type of advertising and for many people it builds trust. All of our brochures are also provided as e-brochures too as standard!
– Marketing Boards and Signage
Showcase your commercial property in the local area, getting your branding and property in front of those who aren’t even looking for it.
– Exhibitions
By attending local networking events and trade shows, introduce your property and wider commercial property business to your ideal clients.
There is no one-size-fits-all approach to marketing and that rings true with commercial property marketing too. That said, a strategy that includes multiple activities and touchpoints tends to have higher success rates than one that doesn’t.
If you would like a free consultation to discuss how we can help market your commercial property with all of the above, get in touch with the Virtualoom team today!
