Google will like you more
Google prefers to display virtual images as thumbnails. If you have a Virtual Tour on your Google My Business listing, Google favours your 360 thumbnail to display on search results. So it’s a no brainer way of gaining increased visibility. And the good news doesn’t stop there. If your map listing has a Google Virtual Tour, you could be looking at a 12% increase in engagement. Additionally, stats about Google reveal that businesses with Google Virtual Tours have a 16% higher chance of appearing in Google Search or Google Maps!