With a new gym coming to the market all the time, it can be difficult to ensure your business stands out and keeps attracting new clients. In addition to this, customers are looking to make informed decisions from their computers more than ever before. This can cause a dilemma for businesses like gyms, since it can be nigh-on-impossible to really encapsulate your site in pictures and text alone. With this in mind, we’ve put together a list of five ways having a virtual tour on your gym’s website will benefit your business.
1. Stand out from the crowd
Gyms are big business these days, which has led to a drastic increase in the number of competitors you face, whether you’re heading up a value-for-money chain or have launched a one-off boutique site. Adding a virtual tour will differentiate your website, attracting potential clients and encouraging them to opt for your gym.
2. Increase trust
A virtual tour can increase the amount of trust prospective customers place in your business, thus speeding up the sales process for both you and your customers. Your sales can take care of themselves, while your staff focus on customers’ form, and making sure everyone is getting the best workout possible.
3. Supercharge your marketing
Lots of gyms have fairly similar promotional material, with logos and/or colour schemes being the only identifying features. A virtual tour will allow you to send out interactive emails and brochures, resulting in a greater chance customers will share content with their friends and family. Similarly, modern communications like these will stand out in the inboxes of businesses looking to arrange memberships in bulk for their staff.
4. Integrate with Google Maps
Visitors, tourists and people new to the area will likely use Google Maps to find local amenities these days, and adding a virtual tour to your listing will pique interest, and allow them to really get a sense of your gym straight away. This will increase the likelihood of them choosing your space to work out in, rather than opting for the generic pictures on your opposition’s listing.
5. Boost online sales
Ultimately, a virtual tour will boost sales. Lots of people want to get a real feel for their gym before they commit to a membership, but having to arrange a physical viewing doesn’t always fit in with busy schedules. If they could take a virtual tour instead, from the comfort of their own home or office, you can show off your best features and secure the sale online. This is less work for you, and makes things smoother for your new client – they can hit the weights as soon as they’d like, with none of the hassle.
So now what? Let us take care of the production, so you can enjoy the benefits. Contact us here and one of our experts will give you a quote today!
